I’m Valerio, and I built VV2 Consulting because I believe every ambitious e-commerce entrepreneur deserves access to proven, actionable strategies, not just theory. My journey began with Valerio Paws, a pet supplement brand I founded, scaled, and successfully sold for a 6-figure sum on Empire Flippers. That experience wasn't just about the numbers; it was about the daily grind, the strategic pivots, the marketing challenges, and ultimately, the immense satisfaction of building something valuable from the ground up.

Following Valerio Paws, I channeled my passion for unique product development into Kave Collectibles. This venture further honed my skills in identifying niche markets and creating highly sought-after physical products, demonstrating my ability to bring diverse product ideas to market and cultivate a dedicated customer base.

These "in-the-trenches" experiences are the foundation of VV2 Consulting. I understand the sleepless nights, the market shifts, and the critical decisions that come with running an e-commerce business because I’ve lived them. My philosophy is simple: provide direct, honest, and actionable advice that I know works, because it's already worked for me.

My mission is to empower you to avoid common pitfalls, accelerate your growth, and achieve your vision—whether that’s scaling to new heights, successfully preparing for a profitable exit, or launching a distinctive new product line.